Sharing and spreading expertise. An opportunity to gameify? Contains enough people to perform an internal crowd sourcing. Process linked to knowledge sharing?
How Unilever spreads expertise across its global marketing team
Unilever's Keith Weed talks about organizing his 6,000-strong marketing team, and how the company gives its staff the opportunity to work across different categories, countries and brands to build cross-expertise. "[T]o create the right culture, we deliberately move people around. ... Through that, people get to understand what the different roles are and the strengths and expertise different roles play," Weed says .... '
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