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Sunday, October 04, 2015

Addressing Customer Showrooming

In K@W:  Good piece includes some useful statistics that address customer in-store behavior when they are looking for information  " .... It’s obvious that customers will prefer to deal with sales associates who know what they’re talking about when it comes to the products they’re hawking. But what has been less obvious is just how much of a difference knowledgeability makes to the bottom line. ...  "

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