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Thursday, February 23, 2023

If Search is Really Reinvented

Seen from the retail direction, if Search is reinvented significantly, what will that mean?  Faster, more accurate?   Supply chains?   Search engine optimization certainly.    Mused about in pundits from Retailwire.  

Will ChatGPT reinvent search?  by Tom Ryan

Microsoft and Google both revealed plans last week to introduce their own ChatGPT-style product, joining the hype around the AI-driven chatbot technology.

Developed by San Francisco-based startup OpenAI and introduced last November, ChatGPT taps generative artificial intelligence to provide people with human-like responses to their questions. The technology also generates a wide range of digital text that can be repurposed in nearly any context, including in tweets, blog posts, term papers, poetry and even computer code.

Microsoft, which is investing $10 billion in OpenAI, will integrate ChatGPT technology with its Bing search engine and Edge web browser

Brad Smith. vice chair and president of Microsoft, said in a blog entry, “Today’s cutting-edge AI is a powerful tool for advancing critical thinking and stimulating creative expression. It makes it possible not only to search for information but to seek answers to questions. It can help people uncover insights amid complex data and processes. It speeds up our ability to express what we learn more quickly. Perhaps most important, it’s going to do all these things better and better in the coming months and years.

Google will soon offer an AI and natural language-enhanced version of its Google search engine called Bard, as well as a chatbot.

However, Microsoft created more buzz, having introduced a limited version of the new Bing available to some users this week to rave reviews and drawing predictions that Bing may threaten Google’s search dominance.

Microsoft’s CEO Satya Nadella said at a media event, “This technology is going to reshape pretty much every software category.”

In China, JD.com, Alibaba and Baidu confirmed they are working on ChatGPT-style projects, as well. Meta is also planning to release similar technology across various products.

Microsoft said its search engine includes technology that identifies and removes problematic content from the chat service. However, the A.I. technologies are known for often producing toxic content, including misinformation, hate speech and biases against women and people of color.  ... ' 

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