More on McD's automation efforts, apparently the automation of everything but the food preparation. Following closely.
McD’s gets decidedly mixed reactions to its robot servers in RetailWire
Dec 27, 2022 by Tom Ryan
McDonald’s last week opened its first partially automated restaurant, with machines handling everything from taking orders to delivering the food. The opening sparked both positive and negative responses on social media.
McDonald’s said in a December blog post about the pilot in Fort Worth, “The features — inside and outside — are geared toward customers who are planning to dine at home or on the go.”
Inside, a delivery pick-up room enables couriers to retrieve orders “quickly and conveniently.” Customers can place their orders at kiosks and obtain them at a pick-up shelf. No seating is available.
Outside the restaurant are several parking spaces dedicated to curbside order pick-up, as well as designated parking spaces for delivery drivers. A separate “Order Ahead Lane” enables those who order early enough through the McDonald’s app to skip the traditional Drive Thru line and receive their orders via a conveyor belt.
Humans still prepare the food. Keith Vanecek, the franchisee operating the test restaurant, said, “The technology in this restaurant not only allows us to serve our customers in new, innovative ways, it gives our restaurant team the ability to concentrate more on order speed and accuracy, which makes the experience more enjoyable for everyone.”
While “considerably smaller” than a traditional McDonald’s restaurant, a McDonald’s spokesperson told The Guardian that staffing is comparable to that of a typical location. ... '
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