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Tuesday, December 13, 2022

How AI-powered Market Research Helps Predict Success of Future Products and Advertising

 Interesting Claims made.

How AI-powered market research helps predict success of future products and advertising

Sean Michael Kerner  @TechJournalist,  December 13, 2022  in Venturebeat

Market research is a business that has always relied on data and lots of it. Making sense of all that data in a meaningful way, however, has long been a challenge, but it’s one that artificial intelligence (AI) is being tasked with solving.

Market intelligence firm, Zappi, helps organizations with research efforts around marketing advertising and product innovation. It’s a business that got started in 2012 and in recent years has deeply integrated AI and machine learning (ML) into its processes and platform to help organizations get better insights. Zappi counts PepsiCo, McDonald’s, Heineken, and Reckitt among its customer base.

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“Our focus is embedding human expertise into software for the analysis, interpretation and communication of data that will help clients make better decisions,” Steve Phillips, CEO and cofounder of Zappi, told VentureBeat.

In a bid to help the company further grow its technology and go-to-market efforts, Zappi announced today that it has raised $170 million in new funding.  ... ' 

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