Quite the expected thing...
Amazon to Acquire iRobot For $1.7 Billion The deal will give the e-retail behemoth even more access to our homes EVAN ACKERMAN
This morning, Amazon and iRobot announced “a definitive merger agreement under which Amazon will acquire iRobot” for US $1.7 billion. The announcement was a surprise, to put it mildly, and we’ve barely had a chance to digest the news. But taking a look at what’s already known can still yield initial (if incomplete) answers as to why Amazon and iRobot want to team up—and whether the merger seems like a good idea.
The press release, like most press releases about acquisitions of this nature, doesn’t include much in the way of detail. But here are some quotes:
“We know that saving time matters, and chores take precious time that can be better spent doing something that customers love,” said Dave Limp, SVP of Amazon Devices. “Over many years, the iRobot team has proven its ability to reinvent how people clean with products that are incredibly practical and inventive—from cleaning when and where customers want while avoiding common obstacles in the home, to automatically emptying the collection bin. Customers love iRobot products—and I'm excited to work with the iRobot team to invent in ways that make customers' lives easier and more enjoyable.”
“Since we started iRobot, our team has been on a mission to create innovative, practical products that make customers' lives easier, leading to inventions like the Roomba and iRobot OS,” said Colin Angle, chairman and CEO of iRobot. “Amazon shares our passion for building thoughtful innovations that empower people to do more at home, and I cannot think of a better place for our team to continue our mission. I’m hugely excited to be a part of Amazon and to see what we can build together for customers in the years ahead.” .... '
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