Its all about the leverage of data from many sources.
Who Is Collecting Data from Your Car? From The Markup
A firehose of sensitive data from your vehicle is flowing to a group of companies you’ve probably never heard of
By Jon Keegan and Alfred Ng
July 27, 2022 08:00 ET, Ryan Raphael
Today’s cars are akin to smartphones, with apps connected to the internet that collect huge amounts of data, some of which is highly personal.
Most drivers have no idea what data is being transmitted from their vehicles, let alone who exactly is collecting, analyzing, and sharing that data, and with whom. A recent survey of drivers by the Automotive Industries Association of Canada found that only 28 percent of respondents had a clear understanding of the types of data their vehicle produced, and the same percentage said they had a clear understanding of who had access to that data.
See information on the 37 companies we identified and data specifics
Welcome to the world of connected vehicle data, an ecosystem of dozens of businesses you never knew existed.
The Markup has identified 37 companies that are part of the rapidly growing connected vehicle data industry that seeks to monetize such data in an environment with few regulations governing its sale or use. ....
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