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Sunday, March 14, 2021

Considering the Post-Cookie Marketing World

 Have mentioned some other tracking methods being experimented with that could lead to dangerous erosion of Web privacy.  See for example: 'CNAME Collusion' tag link below.

Preparing for a post-cookie World:  Five Considerations for Marketers

Posted on March 12, 2021 by Chief Marketer Staff

In light of the pending demise of third-party cookies, it behooves marketers to prepare for a measurement landscape dependent upon consumer privacy laws, first-party data collection and new ID resolution solutions. Following are five ways marketers can stay ahead of the game, according to a piece in AdExchanger.  ... (continues) 

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