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Sunday, March 28, 2021

New CCPA Addresses Dark Patterns

First I had heard of this, the definition of  'dark patterns' seems quite loose. 

California Passes Regulation Banning 'Dark Patterns' Under Landmark Privacy Law

in Gizmodo, Brianna Provenzano, March 15, 2021

New rules enacted under California's Consumer Privacy Act (CCPA) will bar so-called dark patterns, or underhanded practices used by websites or applications to get users to behave atypically. Examples include website visitors suddenly being redirected to a subscription page, even when they have no interest in the product being marketed. According to an infographic from the California Attorney General's office, dark-pattern strategies rely on "confusing language or unnecessary steps such as forced clicking or scrolling through multiple screens or listening to why you shouldn't opt out of their data sale." The new CCPA regulations will further add a Privacy Options icon, which Internet users can use as a visual cue to opt out of the sale of their personal data.  ... '

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