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Thursday, March 25, 2021

Consumer Goods Simulation and Digital Twins

This article points out that simulation can be essential in dealing with the understanding of consumer goods.  Even mentions the idea of  'digital twins' as a model design approach for simulations.  Simulation was originally called 'Monte Carlo' simulation,  because at least some of the activity modeled was driven by chance.  And in fact that is still the case.  Things like human behavior or weather or accidents or activity by people or machines are still driven partially by chance.  You expect a twin to be close, but not exactly the same as another agent.   None of this is new, or even close to new. The very earliest models I did for CG were of that type.  But I accept it as a hint for the new generation.  Contact me if you want more insight.

Making Products Without Really Making Them: The Role of Simulation  in CGT Mag.

CGT Staff

Whether by default or design, the consumer goods industry has innovated its way into a continuous cycle of better, faster, more. With demand in their palms (thanks to the consumer electronics vertical), unlimited choice and expectation of brand intimacy, consumers generate an ultra-competitive business environment for manufacturers.

Warp speed is required to deliver — often to the door in one day — high-quality, smart products in a personalized way at reasonable prices. Globalization adds further complexity to all parts of the supply chain, impacting product lifecycles as well. Only the companies that can most effectively deal with the layers of intricacy will survive.

With so little margin for error — and smaller margins in general — CG companies are looking at new ways to improve their products and processes. To provide the best service levels and experiences, while keeping costs low to accommodate shifts in consumer purchasing patterns, many are turning toward more flexible manufacturing — a combination of manufacturing simulation, execution and automation that results in truly agile operations.  ... ' 

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