Considering the Post-Cookie Marketing World

 Have mentioned some other tracking methods being experimented with that could lead to dangerous erosion of Web privacy.  See for example: 'CNAME Collusion' tag link below.

Preparing for a post-cookie World:  Five Considerations for Marketers

Posted on March 12, 2021 by Chief Marketer Staff

In light of the pending demise of third-party cookies, it behooves marketers to prepare for a measurement landscape dependent upon consumer privacy laws, first-party data collection and new ID resolution solutions. Following are five ways marketers can stay ahead of the game, according to a piece in AdExchanger.  ... (continues) 

Google to Stop Tracking Users for Targeted Ads

Has long been done with cookies.  More recently has been more dangerously proposed via  'CName Collusion'  See:  https://twit.tv/shows/security-now/episodes/808?autostart=false    https://www.grc.com/sn/SN-808-Notes.pdf  ... 

Google to Stop Tracking Users for Targeted Ads  By The Hill   March 5, 2021

Google says it will no longer track users across Internet searches to sell targeted advertising, and will not build alternative user-tracking models.

The search engine giant last year pledged to phase out the use of third-party cookies within two years, as part of its Privacy Sandbox initiative to develop standards to improve online privacy.

Google's David Temkin said this week that Google products will be powered by "privacy-preserving [application programming interfaces] which prevent individual tracking while still delivering results for advertisers and publishers."

Temkin cited data Google issued in January demonstrating a method to "effectively" remove third-party cookies from advertising, by "clustering" communities with similar interests, rather than specific individuals.   ... '