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Tuesday, February 09, 2021

CEO Warns of Use of Algorithms

A warning, but they and we use algorithms in so many things,  and Apple of course for all the right purposes.

Apple CEO Sounds Warning of Algorithms Pushing Society Towards Catastrophe    By ZDNet 

January 29, 2021

Apple CEO Tim Cook said the company believes the best measure of technology is how it improves lives.  Apple CEO Tim Cook has said it is time to face the consequences of having algorithms push users towards more engagement at any cost.

Speaking at the Computers, Privacy, and Data Protection conference on Thursday, Cook said too many companies are asking what they can get away with .... 

"At a moment of rampant disinformation and conspiracy theories juiced by algorithms, we can no longer turn a blind eye to a theory of technology that says all engagement is good engagement -- the longer the better -- and all with the goal of collecting as much data as possible," he said.

"What are the consequences of seeing thousands of users join extremist groups, and then perpetuating an algorithm that recommends even more?"

From ZDNet

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