/* ---- Google Analytics Code Below */

Monday, February 22, 2021

Amazon Alexa Crowdsources New Products

Interesting approach will examine further and post here.  Thoughts about usefulness?

Amazon is using crowdsourcing to create new products   by Tom Ryan  in Retailwire  with further expert comment at the link. 

Amazon launched a new program, “Build It,” that in a crowdsourcing scheme enables consumers to vote on which Alexa-enabled products will be developed.

Built It represents the extension of Day 1 Editions, an invitation-only program that offers a select group of consumers the chance to purchase an in-development product at a special price. In exchange for the discount, the buyers provide early feedback to Amazon so the team can review any flaws while gauging potential demand for a rollout. Day 1 Editions led to the 2019 launch of Echo Frames smart eyeglasses and Echo Loop smart ring.

Build It, which is open to anybody, is more geared toward accessing potential demand and apparently creating some buzz around launch.

Consumers participating in the program are offered a chance to pre-order in-development products at a special price as long as enough others pre-order, mimicking a Kickstarter campaign. If the concept reaches its pre-order goal in 30 days, Amazon will build it and those pre-ordering over the 30-day period receive the item at the discount price. The price increases when fully rolled out.  ... ' 

No comments: