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Friday, May 15, 2020

McDonald’s Publishes Playbook for reopening Restaurants

Useful thoughts from a major player.  My own observation is that they have done an excellent job with the drive-through and pickup only operation.

McDonald’s publishes playbook for reopening restaurants
 With discussion and 17 expert comments in Retailwire
by George Anderson

McDonald’s, like many companies across the U.S., is chomping at the bit to get back to its normal business, but the new normal described in the fast-food giant’s guide to reopening restaurants looks a lot different than the one that existed before the novel coronavirus outbreak.

The “The Dine-In Reopening Playbook” published for franchisees and company-owned restaurant managers describes in detail the process for welcoming customers back to eat at the chain’s more than 14,000 U.S. locations.

The process begins with regional officials from McDonald’s visiting restaurants once local or state government announce an easing of COVID-19-related restrictions.  The company’s representative consults with franchisees to determine whether or not to reopen for dine-in customers.  ....  " 

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