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Tuesday, May 19, 2020

Augmented Paper as a New Media

Good illustrations at the link. Clever thought,  we still will use paper (and other media)  How can we effectively get important virtual content there too.  Saw this presented one time as a means for advertising in AR spaces.

The Virtual Made Real—New Technology for the Media of the Future
ETH Zurich
Florian Meyer

Researchers at the Swiss Federal Institute of Technology, Zurich's Media Technology Center (MTC) are developing future media technologies to transform journalism. One project is "augmented paper" that would allow anyone wearing augmented reality (AR) glasses to see moving images on a page that would display correctly even when the pages bend. MTC is using Zurich's city center to test the concept's practical legibility, with wearers of AR glasses able to see local information like tram departure times, ads for shops, or related newspaper articles. MTC's Severin Klingler said, "Our tool means users no longer have to grapple with the difficult question of how to get their virtual content into the right real place."  ... ' 

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