In FMIDailyLead:
Walmart works to build up its Ad platform in Adage
Walmart is hoping to sign on CPG brands like Kellogg's, Procter & Gamble and Unilever to its new ad platform, which is built around customer data. "If you want to show an ad to a customer digitally and know if it's driving online or offline sales, this is the platform to do it on," said Walmart Media Group's Stefanie Jay. .... "
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