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Thursday, June 20, 2019

IKEA as a delivering Foodchain

Never thought of the nearby IKEA as a food chain.   Although have always known about the meatballs.

Ikea is now the world’s 6th largest food chain, and it’s testing delivery to your door

Call it GrübHüb: The Swedish giant is reportedly testing delivery of its menu in Paris.  By Mark Wilson in  Fastcompany

The piles of Ikea’s meatballs, cinnamon rolls, and herring that hungry shoppers grab in Ikeas around the globe really add up—so much so that Ikea claims to be the world’s sixth largest food chain. After the Spanish publication El Confidencial reported that Ikea is thinking about expanding its food footprint even further into home deliveries, the company confirmed to Co.Design that it is current testing delivery in Paris.

The trial includes delivery of its Swedish foods—which include salads, salmon, beets, and cabbage—which are distributed out of its two-story, 58,000-square-foot urban store located centrally in the city. If the pilot is successful, Ikea may bring the idea to Spain and other European markets in the future. ... " 

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