Am always a bemused observer of my homeland. And ultimately its about language, and how things are expressed. The apparent explosion of 'meatless' burgers is a driver of this, and in the EU, expect specific regulation. Marketers, consider yourself warned.
Linguistic purity in the EU in the U of Pa Language Log Blog. I was part of the Language Lab there. Filed by Mark Liberman under Historical linguistics, Humor
"Europe heroically defends itself against veggie burgers", The Economist 6/29/2019:
The european union gets a lot of flak. All right, it isn't literally blasted with anti-aircraft fire, but you know what we mean. One ongoing battle (ok, nobody died) involves the use of words. Earlier this year, the European Parliament's agriculture committee voted to prohibit the terms "burger", "sausage", "escalope" and "steak" to describe products that do not contain any meat. It was inspired by the European Court of Justice's decision in 2017 to ban the use of "milk", "butter" and "cream" for non-dairy products. Exceptions were made for "ice cream" and "almond milk", but "soya milk" went down the drain, lest consumers assume it had been extracted from the soya udder of a soya cow. The court has yet to rule on the milk of human kindness. .... "
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