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Tuesday, June 04, 2019

Trying on Makeup Via Live with Amazon

We spent years and much effort looking at the technology options for 'Virtual Makeover'.   Calling  it 'Virtual Beauty'.  Tested it our virtual spaces, and in home settings, never flew strongly.   Always thought the selfie craze would push the uptake.    L'Oreal picked up the idea more strongly.    Here some new stuff via Amazon, likely worth a look.

Amazon's 'Live Mode' lets you try on Makeup via its app

So you know exactly how that lipstick is going to look on you before you buy it.

By Rachel England, @rachel_england in Engadget

Cosmetics giant L'Oreal announced last year that it was buying augmented reality beauty app maker ModiFace. Since then it's deployed virtual makeup try-ons across a number of its own brands, allowing shoppers to test different shades of makeup in a live video or selfie of themselves. Now, the AI-powered beauty technology is coming to Amazon.

From today, Amazon mobile users in the US and Japan will be able to try out Live Mode via the Android app, with iOS slated for launch later this year. Using the front facing camera, shoppers can digitally try on different shades of lipstick, thanks to AI-powered analysis of information provided by make-up brands, as well as images and descriptions found on social media. .... " 

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