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Tuesday, March 05, 2019

New Visual Shopping Design from Google

In the Google Blog,  new ways to visually shop, with a number of impressive visual examples:

Connecting you to visual shoppers with new ad formats on Google Images
By Surojit Chatterjee  Vice President, Product Management, Shopping

A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product. But shoppers aren’t just doing their searches on Google.com. We’ve seen that 50 percent of online shoppers said images of the product inspired them to purchase, and increasingly, they’re turning to Google Images. 

That’s why we’re investing in shopping solutions across more of our properties, like Google Images. When we launched Shopping ads on Google Images, we wanted to provide advertisers with a new way to reach shoppers where they’re looking for more visual inspiration. Now, we’re introducing shoppable ads on Google Images as another way we’re helping you connect with consumers. This new format enables you to highlight multiple products available for sale within your sponsored ad among Google Images results. We’re currently testing this on a small percentage of traffic with select retailers, surfacing on broad queries like “home office ideas”, “shower tile designs”, and “abstract art”.  ... "

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