Good idea, with emphasis on good experience design to make this happen.
A Loyalty Program Becomes a Retention Hub
Written by Alex McEachern | @alexmcea
.... Today’s top ecommerce sites are using retention to battle increasing digital marketing costs and stagnating growth. There are a number of retention tools at your disposal, but it can become tough to manage those tools. The solution is to use a loyalty program as a hub for your retention marketing tactics. .... "
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