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Tuesday, June 21, 2016

Connected Air Fresheners in the Internet of Things

Here's A Whiff of the Future for the Internet of Things
Marketing Lessons from P&G's Febreze Internet-Connected Air Freshener By David Berkowitz

" .... When the Febreze Home internet-connected plug-in air freshener arrived in the mail this month, I opened the box and beheld yet another questionable impulse buy. I ordered it during this year's Consumer Electronics Show in January just after Procter and Gamble announced it. If this was a typical Kickstarter project, it would have arrived in time for the 2017 holiday season after several competitive products already hit the market. P&G actually stuck to its promised ship date, which is the most remarkable aspect of this product's debut. .... This harbinger of the connected home offers a whiff of what's ahead for marketers, manufacturers and consumers.  .... " 

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