Amazon's Competition for the Dash Buy Button

More buttons in the home for retail.  Not sure how far this will go without Amazon's marketing muscle.  Will homes be outfitted with standard needs buttons?  Be commissioned to include an array of buttons as a loyalty or subscription play?  What would it need to get you to display an array of buy buttons on your frig?  I can see some possibilities.

In Retailwire:   Amazon Dash gets a smart button rival   by Tom Ryan

Promising to be a viable alternative for consumers to Amazon Dash, Tel Aviv-based Kwik is launching a “one-tap” smart button and delivery service in the U.S.

Launched in 2015, Kwik provides one-tap delivery for Domino’s Pizza, Huggies Diapers, and Eden Springs Water in Israel. Kwik also won a pilot program with Anheuser-Busch during the AB InBev & ZX Ventures Startup Pitch Competition at SxSW.

Customers register for a button, connect it to their home Wi-Fi, choose their default product(s), and push the button to place their order. In seconds, a text message arrives for confirmation, and the product arrives shortly thereafter. Kwik earns a cut from each purchase. .... "