Machine Learning for Design

In O'Reilly.Nicely put, requires registration for full report.    I still prefer the term 'analytics' for this.   But ML is sexier these days.

Machine Learning for Designers
This report introduces contemporary machine learning systems, but also provides a conceptual framework to help you integrate machine-learning capabilities into your user-facing designs. .... " 

By Patrick Hebron June 22, 2016 ....