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Monday, June 13, 2016

Talk on Using Retail Beacons

In Retailwire: 
" ... There is hope for in-store beacons yet, but the primary ways retailers have been implementing them thus far have been the wrong ones. That was the main takeaway in a session given by Adam Silverman, principal analyst at Forrester Research, accompanied by Jeff Douglas, general manager of e-commerce at Nebraska Furniture Mart, at the Internet Retailer Conference and Exhibition in Chicago last week.

In his presentation, Mr. Silverman showed that, in response to the question, “How interested would you be in allowing your smartphone to interact with beacon technology in a store environment to help offer the following contextual experiences?” special offers, loyalty rewards and rewards for checking in to the store topped the list. These results, however, may be deceptive, as they could reflect customers’ stated desires and not actual behavior.   ...  "            by Matthew Stern. 

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