Amazon Dash Buttons as IOT: Challenging the Brick Retailer?

Have started a test and analysis of the Amazon Dash Button system.  With an attempt to get a significant number of consumers involved.   As I have mentioned before, this is an 'Internet of Things' style idea for the smart home. A dozen brands are participating.  You have a button, hopefully ideally very close to the product point of use, and you can reorder an item with a single push.  The button acts as a 'replenish now' order, and Amazon fulfills it reliably in a couple of days.  Not instantly, until their drone fleet launches.

You choose the type and size of the item via the Amazon App. The whole setup is easy, well directed, and takes only a minute or two. It does require accessible home Wifi.  You do need a separate button for each brand.  It has a reasonable protection against a child ordering multiple times.  Pic at right shows two buttons on a frig.

Of course you are not going to have a button for each potential item on your shopping list.  Which is a common reaction when this is presented.    In CPG I do recall in brainstorming sessions that came up with ideas like:  'If only we had a buy button at the point of use!'.  This is a direct solution to this, the buy button.  There is a market here, and some people have reacted with interest. Especially those that also like the idea of a smarter home.  It is unclear how big the market is.

Further,  with this device,  interesting connections can be being made with the consumer.  It is an internet of things interaction that includes order frequency, could include new product offers,  even provide related advisory information like that which is provided in the Stain Detective (See tag below).   New styles of engagement.    More to follow.   Pass along your thoughts.

Here is the info I received after installation.