We experimented with virtual markets for years ...
Ahold uses virtual supermarket to test concepts
Ahold USA is testing marketing and merchandising concepts with a virtual supermarket using Web-based 3D interactive software from InContext Solutions. The technology helps the retailer save time and labor and prevents store disruption, while providing consumer data on aspects such as store layout and product placement. "We're able to manage tests more effectively in a controlled environment," Category Management Insights Director Ed Sheedy said ... "
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