A number of companies I know have taken similar action. We did this informally for a long time. Such teams should look at a number of global locations:
Nestlé is setting up a digital innovation team with staff drawn from the company’s marketing and technology groups, moving into an office in Silicon Valley co-located with swissnex, in 2016.
The move, as part of a coordinated Swiss presence within the ‘Swiss House’ at Pier 17 in San Francisco Bay, will strengthen the firms digital presence to build partnerships with startups and technology companies, and develop online experiences and services.... "
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