Time in store is the most influential driver for sales. Well known. Now can a mobile App keep them in the store longer? And is that extra time also increase buying?
Are mobile apps the key to driving in-store impulse sales?
Not so surprisingly, a university study finds impulse shopping notably increases the longer a customer is in a store. A newsier revelation is that mobile apps may be the way to drive many unplanned purchases.
The authors claim this is the first study to examine changes in impulse shopping as the shopping trip unfolds. About 400 customers carrying handheld scanners at two grocery stores were examined. .... "
Comments are very thoghtful, see especially Herb Sorensen's thoughts, he has done much work in understanding the science of the shopper and shopping trip.
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