Data about China

Was involved in the early examination of available data about China, driving retail models.   See Simulex and Agent Models tag.

In Clickz:
The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environment. Content Takeover Big Data & AnalyticsChina is still years away from reaching Western levels of data management and use, but this hasn't stopped it from developing its own thriving and innovative technology systems.

Opacity, fraud and "walled garden" third-party data platforms continue to be major hurdles for marketers operating in China, but a willingness to learn and understand how data can be captured and used to maximum effect is a top priority for publishers, brands and agencies alike.

“Data collection, management and analytics methods in China have progressed in the last few years, but it is still early stages compared to other markets in terms of robustness," says Shanghai-based Chris Maier, head of research and analytics at ZenithOptimedia China.  ... "