Strategies for Reaching the Chinese Consumer

In the HBR:
" ... Slowing Chinese economic growth coupled with confidence-sapping tumult on the stock market have set alarm bells ringing at companies about their future growth prospects in China. But they should not simply sit back and wait to see what happens next. Consumer-facing businesses have an important role to play as the Chinese government nudges its economy from an investment-led to a consumption-led model. China has many eager, experienced consumers – but companies need to remember that there are many more cautious ones waiting in the wings who will need to be coaxed into joining the consumer economy.  .. "