Technology Use on Path to Purchase

Analysis of recent survey.

Consumers Increasingly Embrace Tech on Path to Purchase
Blackhawk Engagement shopper survey illustrates how  .... 

As consumers increasingly use technology such as smartphones, laptops and personal computers to shop, retailers are focusing less on their own competition and more on trying to locate and connect with consumers, according to Rodney Mason, GVP of marketing at Blackhawk Engagement Solutions, which conducted a survey of over 2,500 shoppers. The results revealed that 58% of consumers shop while watching television and 37% shop at work. ... "