I have been involved in a business that leveraged Amazon Prime. It does generate both interest and longer term engagement. It establishes a first visit preference. Is that a form of 'Flow'? Or just a sales play? Now Wal-Mart is following:
In RetailWire:Last week, Amazon.com announced the launch of Prime Day, a sales event for Prime members offering even more deals than Black Friday. As widely expected, Walmart has answered back with a sales event of its own. Which retailer do you think will come out ahead of the competition this month sparked by Amazon's Prime Day?
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