The Zen of the Apple Store Experience

Agreed, have a number of times visited an Apple store and asked myself, How could a retailer match this?  Its a novel experience, linked to some novel offerings.  Like the Marianos supermarket experience?    But is the tech novelty fading?

Apple stands alone in controlling the in-store experience
In The ZEN of Retail Tech  By Evan Schuman

Would-be copiers have to understand that Apple's circumstances actually fit the word 'unique'   ...  When it comes to redefining the brick-and-mortar shopping experience, no major retailer even approaches what Apple has done with the Apple Store. The Apple Store had real mobile payments long before anyone else, as well as in-aisle payments, long before anyone else.... "