This could be of value to many parts of the executive suite. Have asked for an outline of the areas of coverage and approaches. How much will this provide beyond the many resources online and published today? Was involved in our approaches to executive information systems. See more on that in the tag link at the bottom of this post.
IBM and Wharton Launch New Big Data Educational Program for CMOs (May require registration)
As brands seek to better use the bounty of data they have about their customers, today’s Mad Men are under pressure to shore up their “Math Men” analytical skills to know how to effectively reach a consumer across different devices. ... To help chief marketing officers navigate the explosion of data available, International Business Machine Corp ... and the University of Pennsylvania’s Wharton School are launching a new executive education program focused on big data and analytics for marketing executives .... "
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