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Tuesday, October 21, 2014

Swash Gathers in-Store Display Data

A thread here since 07, the Swash brand, continues to move on.   Now the collaboration between Whirlpool and P&G that removes clothing wrinkles is using a method to gather how their displays are being interacted with in the store. In Adage.   Recall that this brand was originally marketed using pop-up stores in the Columbus area.

" ... Whirlpool took a risk developing an alternative to the traditional washing machine when it launched Swash in conjunction with Procter & Gamble Co. in July. And now the appliance maker is gathering and analyzing data showing how the novel fabric-care contraption is displayed in stores. It's one way Whirlpool will gauge success of its marketing and consumer education efforts around Swash. ... " 

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