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Tuesday, October 14, 2014

Coke Freestyle Gets Personal

Saw some early ideas for delivering this.  Makes a lot of sense to personalize the sometimes complex interaction.  Plan to test. 

" ... Building on its legacy as a game-changing innovation, 
Coca-Cola Freestyle® is set to make the consumer experience even more personal. An enhanced “Create Your Own Mix” feature on the popular Coca-Cola Freestyle app launching in January 2015 allows users to choose from 100+ drink options to create a custom mix of their own and then, for the first time, connect their smartphones to dispensers at participating outlets and pour it on the spot. It works in just a few easy steps – simply download, mix, pour, enjoy and share .. "  

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