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Tuesday, October 14, 2014

Innovation by Kraft

A fairly detailed piece on a focused and deliberate drive to innovation by Kraft.   " ... Kraft Foods is aiming for "white space" innovation, which looks for new opportunities in today's crowded marketplace, said Vice President for Breakthrough Innovation Barry Calpino. "Our business unit leaders set the tone and set the example with their sponsorship of innovation -- and innovators. It's important to have empathy to what it's like to work in white space, given the high rate of failure ... " 

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