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Tuesday, October 21, 2014

Web Style Analytics in the Retail Store

Good Forrester report, requires registration.

" ... Retail stores have been living in the analytical "dark ages" in comparison to digital channels, using metrics that rarely take into account customer behavior. But new advances in location-based analytics are transforming how physical store retailers win, serve and retain customers..... 

In this special report, senior Forrester analysts investigate the challenges and rewards of using in-store analytics to drive increased engagement with customers and greater efficiency in retail store operations. ... " 

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