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Friday, May 27, 2016

More Virtual Reality Consumer Engagement

Kellogg sponsors Captain America VR game
Kellogg is capitalizing on the box office success of "Captain America: Civil War" by sponsoring a mobile virtual reality game. Loyalty program members who make purchases from partner outlets can receive a Marvel-branded cardboard VR headset. .... " 

Still find the use of VR viewers uncommon among consumers.

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