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Friday, May 13, 2016

Beacons and Ad Timing

  In Mediapost: Beacons Determine Best Time To Send Ads, ID When Shopper 'Due' For Store Visit by Chuck Martin 

Beacons were always good at being able to trigger a message or ad based on a consumer’s location, but now they’re being used to better predict exactly when that message should be sent.

And based on recent testing, it looks like adding the right time into the purchase cycle can actually increase purchase intent.

In a campaign for Bona Hardwood Floor Cleaner, such a targeting campaign achieved 55% average brand awareness, 25% post-engagement purchase intent and 3 times ROI, according to data from InMarket, the beacon platform company, and digital agency Crescendo Collective. .... " 

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