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Friday, May 06, 2016

Burberry Using IOT

Wooing millennial shoppers with Internet of things.

" ... As an early adopter of IoT and connected digital technologies Burberry has successfully blended both physical and website in its Regent Street flagship store.  The store was built using digital first as the blueprint to provide consumers unique, personalized experiences via interactive mirrors, cultured areas to socialize, and digital based service and displays – all within a brick and mortar environment.  ... " 

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