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Tuesday, May 24, 2016

Ahold Optimizes Customer Data

How Ahold USA Optimizes Customer data

Collecting customer data and figuring out how to use it is a challenge for all retailers, one that Ahold USA has met by managing its data to help the company make decisions about different shopper segments and target the selection and prices of its merchandise, according to Nick Bertram, the retailer's senior vice president of merchandising strategy and support. "Customers aren't in one spot. They are omnichannel, and they need to see us in print, online, in their phones and everywhere they go. We're not limiting ourselves. We're just trying to be smarter in every place we play in," Bertram said. ... " 

National Retail Federation (5/23) 

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