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Thursday, May 12, 2016

Business Models for the Internet of Things

Some good thoughts on making it work.

The business of Things
Developing a workable business model for the consumer IoT isn’t just important—it’s urgent.
By Alasdair Allan May 12, 2016

Alasdair Allan will talk more about the Internet of Things and data privacy in a session, Data privacy in the age of the Internet of Things, at Strata + Hadoop World London 2016, May 31 to June 3, 2016.

There really is only one business model on the modern Internet, and that’s advertising. People have refused to subscribe to services or pay for content. Instead, advertising supports the services that sit underneath almost everything we do on the Web. Think for a minute about how your day-to-day experience of the Web would be different if Google charged a monthly subscription fee for its search service, or used a micro-payment based approach to charge on a search-by-search basis. .. " 

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