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Wednesday, May 11, 2016

Apple Must Move Beyond the Wow

In Knowledge@Wharton:   Good piece.

Why Apple Must Move Beyond the ‘Wow’ Moment
Apple’s disappointing second quarter earnings – including the first-ever drop in sales for the iPhone – sent the company’s stock tumbling for eight consecutive trading sessions. It was the first such drop since 1998 and, coupled with comments by activist investor Carl Icahn that he has dumped his shares in the company, it accelerated worries about how Apple will deliver the strong future growth that investors have come to expect. ....   "  

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