A very telling piece in Tech Crunch .... reminded me of many cases I had seen long before the BD term was in use. Much more often they relatively little clean, clean and useful data. This does not make it impossible but, but does set the expectations unreasonably high. Makes management think twice about invoking the 'magic' of BD. Please call it data analytics. Which will apply the appropriate software and hardware for the required context. For however much data there is. Always has.
Big Data Doesn't Exist, by Slater Victoroff
My customers always lie to me. They don’t lie about what they can afford. They don’t lie about how much (or how little) customer service they’ll need. They don’t lie about how quickly they can pay us.
They lie about how much data they have.
At first, I thought it was just a weird one-off. A client told us they needed to handle several billion calls each month, a “massive data stream.” That much analysis comes with a huge price tag. Once I made this clear, the truth came out: they hoped to ramp up to a million calls a day in the next several months. Even if they reached this optimistic goal, they’d only have less than one one-hundredth of the data they’d originally claimed.
It’s not just this client, either. I’ve found it’s a good rule of thumb to assume a company has one one-thousandth of the data they say they do. ... "
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