Risk and the Nimbleness of Brands

In K@W:   " ... Brands that take bigger risks are reaping greater rewards in the world of digital marketing, write Google’s Eric Solomon and Gopi Kallayil in this opinion piece.  ...  No matter what the task, taking risks is always scary. However, with increasing clutter in the digital landfill, these risks may soon represent the only real opportunity for brand advertising to stand out. For big and small brands alike, even small risks can lead to big rewards. It’s time to make that risky move on digital. And demonstrate mighty impact.  ... "