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Wednesday, February 11, 2015

Virtual Reality Emerges

Peter Fader, Wharton Marketing Prof, and others weigh in on the wearable-enabled, virtual reality marketplace.   Lengthy detailed piece.  Will this finally make them real as a new kind of interface?   One recommendation is: Emphasize business applications to avoid making them appear as a joke.   I agree:  Focus.  The general applications will follow if they make sense.

" ... A slew of new product introductions indicate virtual reality technology is coming into its own — but it’s a sector that is still waiting for a breakthrough product to win over consumers.

Following several product entries into the emerging field of virtual reality from companies like Samsung, Sony, Canon and Facebook’s Oculus Rift project, Microsoft recently launched the HoloLens, an augmented reality headset, and HoloStudio, a software development kit for the product, in hopes of jump-starting a market that could impact areas from gaming and entertainment to collaboration and business. ... " 

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