/* ---- Google Analytics Code Below */

Thursday, February 19, 2015

February Analytics Mag Emphasis on Data Visualization

February 2015 Informs monthly on analytics, the leading professional organization for analytics practice.  The most practical and largely non technical periodical I receive on the topic. Examples, hints and value examples.  In this issue, on  sports, marketing and Example:

‘Clumpiness’ more profitable than traditional marketing segments
Marketing managers traditionally segment customers by three summary measures (also known as the RFM model): recency (the period of time since their last visit), frequency (how often they visit) and monetary value (how much they spend on a visit). However, a new study published in the INFORMS journal Marketing Science shows that, in contrast to traditional market segmentation, one based on “binge consumption” brings a higher long-term return to business. .... " 

No comments: