Just received a preview copy of: Big Data Revolution: What farmers, doctors and insurance agents teach us about discovering big data patterns by Rob Thomas and Patrick McSharry. To be published next week.Will read shortly. An initial scan would indicate this is a very practically oriented, entirely non-technical look at why the Big Data analytics revolution is important for many industries. Ideal for the executive scan and selective read in related contexts. Deals with actual business decisions to be made and the consequence of making them better! Will comment later after a read.
They write:
" ... Exploit the power and potential of Big Data to revolutionize business outcomes
Big Data Revolution is a guide to improving performance, making better decisions, and transforming business through the effective use of Big Data. In this collaborative work by an IBM Vice President of Big Data Products and an Oxford Research Fellow, this book presents inside stories that demonstrate the power and potential of Big Data within the business realm. Readers are guided through tried-and-true methodologies for getting more out of data, and using it to the utmost advantage. This book describes the major trends emerging in the field, the pitfalls and triumphs being experienced, and the many considerations surrounding Big Data, all while guiding readers toward better decision making from the perspective of a data scientist. ... "
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